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100 Year celebration
It’s an agency dream to be working for one of the world’s iconic kitchen brands and in 2019 that is just what happened to artisan. Having previously worked with KitchenAid, artisan was commissioned to work on the launch of the cookery school, situated in the flagship London store. As we have worked with this client for some time the brief was open and allowed us to be very creative in our approach to the collateral needed to make the launch a success.
concept development
With a clean sheet of paper our marketing and design team set to the exciting challenge of bringing the project to life. From a school logo to cookery cards and give-aways the client was spoilt for choice.
concept approval
Of course, everyone has a budget and the extended shopping list was carefully brought in line with the client budget. At artisan we are well aware of the need for all marketing materials to show good ROI.
design development
When producing marketing materials such as aprons, bags or even wooden recipe card holder’s artisan works hard to look after the client’s budget and the environment! With a quality brand like KitchenAid only the best will do.
With concepts approved and budgets in place the complex sourcing and manufacturing of materials along with the design and management of printed collateral was underway.
delivery
The campaign launched on the KitchenAid website earlier in the year with great success. The materials produced for the school have been well received well. Alongside the Cookery School project artisan was commissioned to work on the internal POS and in the Autumn of 2019 the 100 year celebration saw us bring the birthday to life in store.
review
“Working on the KitchenAid collateral was an amazing challenge as a designer, and one of my favourite pieces of work to date. To have been given such a prestigious brand to work with, and have creative freedom to do as I saw fit, is every designers dream. To have my work front and centre of a very busy London store is a massive milestone, and I hope it brings as much joy to the public and as it did to myself and the Artisan team.” – April Keating, Graphic Designer
“Artisan transformed our Wigmore street store for the celebration of our 100 year anniversary, giving us great presence on the High Street. They also work closely with us to produce all the collateral for our very successful Cook School. Working with artisan is always easy and effective.” – Lara Mansfield, Customer Activation & Event Manager