A guide to refreshing your marketing
Ah, spring! The air is fresh, the days are longer, and there’s a positive feel in the air. Just like we open our windows and declutter our homes, it’s the perfect time to give your brand a refreshed identity through strategic branding.
Think of your brand’s story as an ongoing conversation. Has it become a bit predictable? Are the visuals still captivating? Are the messages still connecting?
Ultimately, it’s about ensuring your brand feels vibrant and ready to engage, both with loyal customers and new ones.
Start by assessing your marketing to see whether it reflects your current brand identity and aspirations.
Take a close look at your brand’s message to ensure that it is clear, authentic, and effective in reaching your target audience.
Underpinning this is your strategic branding; make sure that your brand strategy is actively guiding your marketing efforts and is aligned with your long-term business goals.
Now for the exciting part: enhancement.
Does your logo need a refresh, or perhaps a complete redesign? Are your colours still impactful, or have they lost their appeal?
Don’t forget to consider your fonts, and check if they are legible and aligned with your brand’s personality.
These elements should be a solid foundation of strategic branding, ensuring every visual and message reinforces your core brand values.
It’s time to infuse creativity into your narrative and share your story, values, and vision in a compelling way.
Utilising engaging visuals and videos to create content that evokes emotion is important.
Finally, let’s keep things consistent. Create a guide for your brand, so everyone’s on the same page and keep checking in. Make sure your brand identity still feels relevant and fresh.
Remember, this spring clean isn’t just a chore, it’s an investment in your brand’s future!
If you need help with your brand refresh, get in touch with our friendly team.
Whether you’re a start-up or an established brand, at artisan we enjoy exploring and ultimately expressing brand DNA through the creative process.
