…but if we were to change direction and re-brand, it would go something like this (pass the forks).
Artisan Cakes – Brand ID
Company Logo Categorisation
Concept 1
The Logo
This concept uses two different typefaces to bring together the approachable, fun aspect of the brand, and the professional side, with hand-drawn illustrations to emphasise the care and artisanal nature of the products.
The full stop is introduced to emphasise Artisan Cakes as THE go to cake brand.
Typography
The Logo: Generic usage
The duck egg blue primary brand colour is used for the full stop, and also for any of the hand-drawn graphics.
The Logo: Variations
Different coloured full-stops are used to identify each flavour category in the range.
The same colours will be used for the category icons on the website.
Supporting Graphics
Supporting hand-drawn style graphics are utilised in the category colours and can be used to highlight key features and or images.
The Overall Look
A strong brand logo alongside hand-drawn graphics and polka dots in the category colours help to establish the brand further.
Professional, clean and fun!
Photography
This subtle, clean branding means that we can utilise almost any style or colour for photography. Light, dark, sophisticated or home-made style images all work.
Design Variations
Generic Packaging
Product Specific Literature
Category Specific Packaging
Concept 2
The Logo
This concept uses a modern typeface with a classic twist.
The strap-line ‘deliciously beautiful’ is always smaller than the brand name, and an injection of colour helps to infuse brightness into the brand.
Typography
Supporting Graphics
Supporting graphics featuring two main colours; yellow and duck-egg blue.
Roundels create a stamp that can be applied to any printed or digital material, and a ‘streak’ of colour allows important messages or information to be highlighted in a fluid way.
The Overall Look
Streaks of highlighted information overlap photography, with clear, easy-to-read information and bright photography styles.
Photography
This concept uses light coloured backgrounds allowing the cakes to be the hero of the imagery.
Light tablecloths, white wood and light coloured marble can all be used, as long as the contrast is there with the colour of the cake.
This keeps the whole feel of the concept as light and airy as the sponge!
Design Variations
Packaging
Concept 3
The Logo
Simplicity, quality, forward-thinking. That’s Artisan Cakes all over. Having a modest logo that lets the products do
the talking, whilst still maintaining beautiful lines – that’s the icing on the cake.
Typography
Photography
Beautiful photography that stands out is a must in order to capture the dramatic creativity of baking.
Supporting Graphics
Utilising all of the brand colours to create a candy stripe pattern that sings contemporary, fashion-forward and stylish.
We’re letting the colours speak for themselves.
Design Variations
Packaging
To find out how we can help you to bring your brand to life, or to discuss any aspect of your wider creative marketing strategy, get in touch with Blake (not cake) our Business Manager, and we can show you what our 25 plus years in creative marketing can add to your business.
Contact Blake directly on any of the following details:
Mobile: 07917 604 678
Office: 01780 604 678
Email: blakejohnston@artisan-creative.co.uk
